We needed to make the problem personal. Connect Norton 360 for Gamers, to gamers problems. What is the one thing gamers hate more than anything? Game hackers! Cheats that ruin their games through bots, wall hacks and scripting.
“You hate them in your games, so why allow them in your PC?”
But to grab their attention, we had to talk their language, through influencers who represent them. Enter PandaTV and Mythi.
We created 2 tailored content videos (in unique gamer style) around the worst game hacker moments, which were both entertaining and informative, showcasing how Norton 360 for Gamers was built for gamers, by gamers and is supported by their favourite gamers.